Western Governors University (WGU) BUS2050 D077 Concepts in Marketing, Sales, and Customer Contact Practice Exam

The primary goal of telemarketing is to generate leads and sales over the phone. Telemarketing is a direct marketing approach that focuses on reaching potential customers through telephone communications to promote products or services. It involves making outbound calls to prospects with the intent of closing sales or setting appointments for further engagement with sales teams.

This method is effective because it allows companies to connect directly with individuals who may have an interest in their offerings. It also provides an avenue for immediate feedback, enabling sales representatives to address questions or objections promptly. The emphasis on generating leads and driving sales distinguishes telemarketing from other related activities, such as market research or customer engagement, making it a vital tool in many sales strategies.