Western Governors University (WGU) BUS2050 D077 Concepts in Marketing, Sales, and Customer Contact Practice Exam

The term that best describes a situation where a company resells another company's product without modifications is "modified rebuy." In this context, a modified rebuy refers to a purchasing situation in which a firm buys a product it has purchased before but seeks to make some changes, either in terms of pricing, delivery, or specifications. While the actual product itself is not modified, the circumstances around the purchase may evolve, reflecting considerations such as changing needs or supplier capabilities.

This term is particularly relevant in business-to-business (B2B) contexts, where relationships with suppliers involve ongoing adjustments and considerations beyond just product features. For example, a company might continue to purchase a specific electronic component from a supplier but adjust the order quantity or negotiate new terms based on current market trends or operational needs.

The other options do not accurately represent the scenario of reselling without modifications. New product development refers to the process of creating products that are entirely new or significantly improved. A direct purchase typically implies a straightforward transaction without the complexities involved in renegotiating terms or making changes. Open market sales relate more to transactions occurring in a less regulated or more competitive environment, not specifically to the act of reselling without modifications.