According to marketing ethics, what is a key responsibility of sales and marketing employees?

Providing accurate and truthful information to customers is a key responsibility of sales and marketing employees, as it underpins trust and integrity in business relationships. Ethical marketing practices emphasize transparency and honesty, which foster a positive relationship between businesses and their customers. When customers receive reliable information, they can make informed decisions, which not only enhances customer satisfaction but can also lead to long-term loyalty and a stronger brand reputation.

In contrast, prioritizing personal sales over ethical considerations could undermine trust and damage the brand's reputation. Seeking to "milk" customers for maximum profit suggests exploiting customer relationships for short-term financial gain rather than fostering long-term partnerships. Manipulating market trends for personal gain goes against the principles of ethical conduct and fairness in competition. All of these actions can lead to negative consequences for the business and its customers, highlighting the importance of ethical behavior in marketing and sales.