Consumer behavior studies aim to understand which of the following?

Consumer behavior studies focus on understanding the activities of individuals and groups in relation to consumption. This involves exploring how consumers make decisions about what to purchase, how they use products, and their overall buying habits and preferences. By examining the psychological, social, and emotional factors that influence consumer choices, businesses can better tailor their marketing strategies to meet the needs and desires of their target audience.

The study of consumer behavior encompasses various aspects beyond just the act of purchasing; it also investigates the post-purchase process, such as product usage and the eventual disposal of goods. This comprehensive understanding helps marketers identify trends, predict how consumers might react to changes in the market, and design effective marketing campaigns that resonate with consumers' values and lifestyles.