High-involvement decisions are typically associated with which characteristic?

High-involvement decisions are characterized by their complexity and the level of risk involved in the purchasing process. These types of decisions often require significant thought and evaluation because the outcomes can have substantial consequences for the buyer. For example, purchasing a car, a house, or other high-value items typically involves considerable financial commitment and emotional investment, leading consumers to conduct extensive research or seek advice before making a purchase.

This contrasts starkly with low-risk, instant purchases or impulse buying, where decisions are made quickly and often without much forethought regarding impacts or complexity. Therefore, the association of high-involvement decisions with complex and risky purchases is accurate, as these purchases necessitate careful consideration and are more likely to greatly affect the consumer's life or finances.