In which problem-solving process would a consumer repeatedly visiting the same auto repair shop fit?

The scenario of a consumer repeatedly visiting the same auto repair shop aligns with routine problem-solving. This approach is characterized by habitual purchasing behavior where the consumer becomes familiar with a specific brand or service due to past positive experiences. In this case, the consumer has established a trust in the auto repair shop, simplifying their decision-making process when it comes to car maintenance.

Routine problem-solving occurs in situations where the consumer perceives little risk or effort involved in the choice, often making selections based on previous choices rather than conducting extensive research or considering alternatives. This behavior reflects a level of comfort and satisfaction with the services received, which leads to brand loyalty and repeat patronage.

In contrast, limited and extended problem-solving usually involves more complex decision-making processes, such as comparisons, research, and considerations of different options. High-involvement problem-solving typically pertains to significant purchases that require a considerable investment of time and thought, which is not the case when a consumer is consistently returning to a familiar service provider for auto repairs.