What behavioral trait characterizes drivers in adaptive selling?

Prepare for the WGU BUS2050 D077 Concepts in Marketing, Sales, and Customer Contact Test. Engage with multiple choice questions enriched with hints and explanations. Ready yourself for success now!

In adaptive selling, drivers are characterized by their low responsiveness and high assertiveness. This means they tend to be more focused on the task at hand, often prioritizing results and efficiency over building relationships. They are assertive in their approach, actively directing conversations and negotiations to achieve their goals. This trait is essential in adaptive selling as it allows drivers to adapt their strategies and tactics based on the needs of their clients or the situation at hand while maintaining a strong focus on outcomes. This can lead to effective sales techniques, as they can assertively present solutions and drive the conversation toward a conclusion that satisfies their objectives.

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