What do individuals with the "driver" social style primarily want to know?

Individuals with the "driver" social style primarily want to know "what." This style is characterized by a focus on results, goals, and accomplishments. Drivers are action-oriented and prefer to get straight to the point. They typically seek specific information that enables them to make decisions quickly and efficiently without unnecessary details.

The emphasis on "what" aligns with the driver’s need to understand the tasks or objectives at hand, allowing them to strategize and take effective action. They are concerned with practical outcomes, so knowing precisely what needs to be done or accomplished is crucial for their decision-making process. Understanding this helps marketing professionals tailor their approaches when interacting with individuals who exhibit a driver social style, ensuring that communications are direct, focused, and goal-oriented.