What does distribution primarily manage?

The primary focus of distribution is on managing the flow of goods from the manufacturer to the consumer, which encompasses the handling of raw materials and the movement of finished products. This includes the logistics involved in storing, transporting, and delivering products efficiently and effectively to meet customer demand. Distribution ensures that products are available where and when customers need them, aiming for optimal efficiency in the supply chain.

In contrast, marketing campaigns are more about promoting products and positioning them in the marketplace; employee training focuses on enhancing staff skills and knowledge; and consumer feedback deals with gathering insights about customer experiences and preferences, none of which directly relate to the core responsibilities of distribution management. Thus, the correct answer highlights the crucial role of distribution in overseeing the physical aspects of moving products and materials.