What factor is NOT typically controllable by marketers?

In the realm of marketing, factors typically fall under controllable and uncontrollable elements. Controllable factors are those that marketers can directly influence through their strategies and decisions, while uncontrollable factors are influenced by external circumstances and trends beyond a marketer's direct control.

Market trends are considered an uncontrollable factor because they are dictated by a variety of external forces, including consumer behavior, economic conditions, technological advancements, and competitive dynamics. Marketers must continuously monitor these trends, but they cannot directly influence them. Instead, they adapt their marketing strategies to align with or respond to these trends.

On the other hand, product features, pricing strategies, and promotional tactics are all controllable elements. Marketers can make decisions regarding what features to include in a product to meet customer needs, set prices based on market positioning or competition, and design promotional campaigns to effectively engage target audiences. Understanding this distinction is crucial for marketers as they develop their strategies and tactics.