What is syndicated marketing research?

Syndicated marketing research refers to the collection and analysis of data that can be sold or shared among multiple clients. This type of research is typically conducted by professional research firms and provides insights that can be utilized by various companies looking to understand market trends, consumer behavior, and industry dynamics. By purchasing this secondary data, businesses gain access to information that has already been gathered and processed, which can save them time and resources compared to conducting their own data collection.

The distinction of syndicated research lies in its broad applicability across different businesses that share similar interests, differentiating it from primary data collection, which is tailored to the specific needs of a single company. Internal surveys are conducted solely for individual companies and do not have the multi-client approach typical of syndicated research. Field experiments, while useful for testing marketing strategies, do not represent a compilation of data that can be accessed by various firms. Syndicated marketing research thus provides a valuable resource for companies seeking to leverage external insights for informed decision-making.