What marketing strategy involves targeting very small segments in a particular geography?

Micromarketing is a marketing strategy that focuses on targeting very small segments within a specific geographic area. This approach allows businesses to tailor their marketing efforts to meet the unique needs and preferences of a niche audience, often resulting in a more personalized connection with customers. By honing in on localized needs and characteristics, companies can create highly relevant products, services, and messages that resonate with a specific group.

Local marketing, while also geographic, tends to cater to larger audience segments within a broader area, such as a city or community, rather than the finely tuned focus of micromarketing. Regional marketing targets broader geographic areas but does not dive as deeply into the granular specifics of smaller segments like micromarketing does. Global marketing, on the other hand, encompasses strategies for reaching audiences on an international scale and does not zero in on small, localized segments.