What sales approach utilizes pressure tactics to encourage quick purchase decisions?

The sales approach characterized by using pressure tactics to encourage quick purchase decisions is the strategy known as Hard Selling. This method focuses on persuading potential customers through aggressive sales techniques, emphasizing immediate action and the urgency to buy. Salespersons employing this approach often prioritize closing the deal quickly, relying on high-pressure tactics, limited-time offers, and strong emotional appeals to push the customer toward making a purchase without allowing them ample time to consider their decisions.

In contrast, other approaches like Consultative Selling, Relationship Selling, and Value Selling prioritize building rapport, understanding customer needs, and creating a more informative and beneficial experience for the buyer. These methods are less about forcing a quick decision and more about fostering a meaningful interaction that encourages the customer to feel confident and satisfied with their purchasing choice over time.