What term describes a sales approach where the seller builds a relationship to truly understand customer needs?

The term that best describes a sales approach where the seller builds a relationship to genuinely understand customer needs is relationship selling. This strategy focuses on developing long-term connections with customers, which allows sales professionals to gain deeper insights into their clients' preferences, challenges, and desires.

By prioritizing the relationship, sellers can offer tailored solutions that effectively address the unique needs of each customer, ultimately leading to higher customer satisfaction and loyalty. This method contrasts with more transactional approaches, which might prioritize short-term gains over the development of meaningful interactions.

In the context of effective sales strategies, relationship selling is essential as it fosters trust and encourages ongoing communication, enabling businesses to adapt their offerings to align more closely with customer expectations.