What term describes information about a potential customer?

The term that best describes information about a potential customer is "lead." In marketing and sales, a lead represents an individual or organization that has shown interest in a company's products or services but has not yet made a purchase. This information can include contact details, preferences, and engagement history, which are essential for nurturing the relationship and guiding potential customers through the sales funnel.

The other terms listed serve different purposes in marketing contexts. "Segment" refers to a subgroup within a larger market that shares common characteristics, helping businesses tailor their marketing strategies. "Profile" generally refers to a more comprehensive view of an individual or entity that includes demographics, behaviors, and preferences, but it is broader than just information about a potential customer. "Target" typically relates to a specific group or audience that a marketing campaign is focused on reaching, rather than the individual information about potential customers. Understanding these distinctions is crucial for effective marketing strategies.