What term describes the process of including or omitting information based on an individual's perception?

Selective perception is the term that describes the process by which individuals take in and interpret information based on their own beliefs, experiences, attitudes, and preferences. This cognitive process leads people to notice and remember information that aligns with their existing viewpoints while ignoring or forgetting information that contradicts them. Selective perception plays a crucial role in marketing and consumer behavior, as it affects how messages are received and understood by different audiences.

For instance, in advertising, marketers often tailor their messages to resonate with the target audience's values and experiences, increasing the likelihood that potential customers will engage with the content. This highlights the importance of understanding selective perception, as it can greatly influence marketing strategies and effectiveness.