What tool is used to map the strategic position of a business brand based on market share and growth potential?

The BCG Matrix is a strategic tool used to evaluate a company's product portfolio based on market share and growth potential. This matrix categorizes products or business units into four quadrants: Stars, Cash Cows, Question Marks, and Dogs, enabling businesses to make informed decisions about resource allocation and strategic focus.

In the context of the BCG Matrix, a business can identify which products are leaders in the market (Stars), which are generating steady cash flow (Cash Cows), which have potential for growth but may require significant investment (Question Marks), and which are underperforming (Dogs). This visual representation helps companies strategize on how to manage their product portfolios effectively in relation to their market dynamics.

The other tools listed serve different purposes. SWOT analysis focuses on identifying strengths, weaknesses, opportunities, and threats for a business, while market segmentation involves dividing a broader market into smaller, more defined groups of consumers. Porter's Five Forces analyzes industry competition and market attractiveness rather than specifically assessing market share or growth potential. Therefore, the BCG Matrix is the appropriate tool for mapping a brand's strategic position in relation to market share and growth prospects.