When considering promotion, marketers should avoid which of the following?

Marketers should prioritize ethical practices in their promotional strategies, which is why avoiding deceptive practices is crucial. Deceptive advertising not only undermines a brand's credibility but can also lead to legal repercussions and damage to customer trust. When marketers resort to misleading information or exaggeration about a product or service, they risk alienating potential customers and harming their long-term relationship with the audience. Ethical promotion fosters transparency and builds trust, which are essential for sustaining customer loyalty and positive brand reputation.

In contrast, engaging storytelling, clear messaging, and respectful customer contact are all essential components of effective marketing strategies. These practices help to communicate the brand's value proposition genuinely, establishing a connection with customers that encourages loyalty and satisfaction. By focusing on these positive strategies, marketers can effectively promote their products without compromising integrity.