Which approach focuses on integrated communication strategies to reach customers?

The approach that focuses on integrated communication strategies to reach customers is integrated marketing communications. This term refers to the coordination and integration of all marketing communication tools, channels, and sources within a company into a seamless program designed to maximize the impact on consumers. The purpose of this integration is to create a consistent message that enhances the customer's experience and improves the overall effectiveness of marketing efforts. By aligning various marketing channels—such as advertising, public relations, direct marketing, and social media—brands can deliver a unified message that resonates with the target audience.

In contrast, while omnichannel communication emphasizes creating a cohesive customer experience across multiple channels, it does not necessarily focus on the strategic integration of marketing communications like integrated marketing communications does. Social media marketing involves specific tactics used within social platforms without integrating the broader marketing strategy, and targeted advertising is more about focused outreach than holistic communication strategies. Integrated marketing communications encompasses a broader perspective, making it the most fitting choice for the question.