Which buying scenario represents a low-involvement decision?

Purchasing groceries exemplifies a low-involvement decision because it typically involves routine, everyday purchases that consumers make without extensive research or significant emotional investment. Grocery buying is often driven by habitual behavior, convenience, and brand familiarity rather than a deep deliberation process. The items purchased are usually low in cost relative to the buyer's overall budget, making the decision less consequential and requiring minimal cognitive effort.

In contrast, buying a car, investing in stocks, or purchasing a vacation property generally requires substantial thought, research, and financial consideration. These decisions often involve higher stakes—both financially and personally—and can have lasting implications, which elevates them to high-involvement decisions.