Which category do physiological needs fall into regarding human survival?

Physiological needs are categorized under basic biological requirements, as they represent the fundamental necessities for human survival. These include essential elements such as food, water, warmth, rest, and shelter. According to Maslow's hierarchy of needs, physiological needs are the most basic level, forming the foundation upon which higher-level needs, such as safety, love, esteem, and self-actualization, are built.

Understanding that physiological needs must be satisfied first helps in the context of marketing and customer interactions. If these basic needs are not met, individuals will prioritize fulfilling them over other needs or desires. Therefore, recognizing that physiological needs are directly related to biological survival highlights their critical importance in both consumer behavior and overall well-being.