Which concept refers to the sales directly made to the end-users of the product?

The concept that refers to sales directly made to the end-users of a product is known as Business-to-Consumer (B2C). In this model, products or services are marketed and sold directly to individual consumers who intend to use them for personal consumption, rather than for resale or as part of a business operation.

B2C transactions encompass a wide variety of retail situations, such as online shopping, in-store purchasing, and services provided directly to the consumer. This model contrasts with the Business-to-Business (B2B) approach, where transactions occur between businesses, typically involving bulk purchases intended for production or resale.

Understanding the B2C model is crucial for anyone involved in marketing, sales, or customer service because it directly impacts how products are promoted and sold, focusing on the end-user's needs, preferences, and overall shopping experience.