Which marketing strategy entails asking questions to ascertain buyer readiness and financial capability?

The strategy that involves asking questions to determine a buyer's readiness and financial capability is known as qualifying. This process is crucial in sales and marketing, as it helps sales representatives identify which prospects are most likely to convert into customers. By asking targeted questions, sales professionals can gather important information about the prospect's interest, budget, and readiness to make a purchase.

Qualifying goes beyond simply identifying potential leads; it involves assessing whether these leads have the necessary requirements to proceed further in the sales process. This ensures that the sales team focuses their efforts on individuals who have both the desire and the ability to buy, ultimately leading to more efficient use of resources and higher conversion rates.

In contrast, prospecting focuses on identifying potential customers, often at an earlier stage before qualification occurs. Segmentation involves categorizing the market based on different characteristics, and branding is about creating a unique image and identity for a product or service. Both segmentation and branding play important roles in overall marketing strategy but do not specifically address the assessment of buyer readiness and financial capability like qualifying does.