Which marketing strategy involves offering distinct products for each targeted market segment?

The chosen strategy, differentiated marketing, is characterized by creating and promoting distinct products tailored specifically to different market segments. This approach enables businesses to cater to the unique preferences, needs, and characteristics of each segment, allowing for a more personalized marketing strategy that can enhance customer satisfaction and loyalty. By designing targeted products, companies can better meet the expectations of diverse consumer groups, thus maximizing their market coverage and potentially increasing sales.

In contrast, mass marketing and undifferentiated marketing involve a broad approach that treats all consumers as a singular group without significant product variation, which may not effectively meet the specific needs of different segments. Concentrated marketing, on the other hand, focuses on a single market segment, rather than offering a variety of products across multiple segments. Therefore, differentiated marketing stands out as an effective strategy for those aiming to deliver tailored products to various customer groups.