Which marketing tactic is characterized by unconventional and innovative promotional methods?

The focus of guerilla marketing is on using unconventional and innovative promotional methods that create a memorable impact on the audience. This approach often leverages creative and surprising tactics to engage customers in unexpected ways, often in public spaces or through imaginative campaigns. By doing so, businesses can capture attention without the need for a large marketing budget, relying instead on creativity and the element of surprise to generate buzz and word-of-mouth promotion.

In contrast, traditional advertising typically involves more standardized approaches, like television commercials or print ads, which may not embody the same level of innovation. Influencer marketing relies on leveraging the popularity of individuals to promote products, often within a more conventional framework. Content marketing focuses on creating and sharing valuable content to attract and engage customers but does not necessarily emphasize unconventional tactics.