Which of the following best defines a prospect?

A prospect is best defined as a qualified and interested potential customer because this term specifically refers to individuals or entities that have shown a certain level of interest in a product or service and meet specific criteria that indicate they are likely to make a purchase. This definition emphasizes the importance of both interest and qualification, meaning that the prospect fits the target market profile and has the potential to become a paying customer.

The identification of a prospect is crucial for effective marketing and sales strategies. It enables businesses to focus their efforts on individuals who are more likely to convert, thus enhancing the efficiency of their sales process. By recognizing prospects, sales teams can tailor their approaches and messaging to increase the likelihood of engagement and closing deals.

Other terms like a product's target audience and a marketing strategy do not capture the essential element of an individual's readiness to purchase. Similarly, a sales representative's leads may include a broader range of individuals, not all of whom are necessarily qualified or interested enough to be classified as prospects. This distinction highlights why being a qualified and interested potential customer is central to the definition of a prospect.