Which of the following is NOT part of the 4 P's of marketing?

The 4 P's of marketing, known as the marketing mix, consist of Product, Price, Place, and Promotion. Each element plays a crucial role in how a company positions its offerings in the market and how they aim to meet customer needs.

Product refers to the goods or services being offered, including their design, features, and quality. Price is the amount customers are willing to pay for the product, influencing its perceived value and demand. Promotion includes the strategies and tactics used to communicate and persuade potential customers about the product, such as advertising, public relations, and sales promotions.

Process, while important in the context of delivering services or ensuring customer satisfaction, is not one of the traditional 4 P's. It may be relevant in discussions surrounding service marketing or customer experience, but it does not fall under the original framework established for the marketing mix. Therefore, this is why Process is identified as not being part of the 4 P's.